1. What is the difference between the Ultimate Night Gold Emulsion Cream vs. current Ultimate Night Cream?

The Gold Emulsion leverages a rare skin-strengthening fusion of patented Pro-Sirtuin TX and Gold Polypeptide technologies to strengthen, rebuild and maintain excessively dry, advanced aging skin.

2. Should I use both Gold Emulsion & the current Ultimate Age Repair Night Cream?

No, Gold Emulsion can be used instead of Ultimate Age Repair Night cream for consumers with advanced signs of aging and excessive skin dryness. 

3. Is there elemental gold in the Gold Emulsion formula?

No, we have leveraged an exclusive Gold Polypeptide Complex in the formula, which works to help replenish skin?s moisture reserve and helps skin maintain its youthful structure. The gold shimmer in the formula provides a beautiful visual effect but does not provide any anti-aging benefits.

4. How does the technology work?

The Gold Emulsion formula contains Avon?s patent-pending Pro-Sirtuin TX & Gold Polypeptide Complex designed to:

•         Activate Sirtuin youth proteins to repair advanced age damage and visibly change the way skin naturally ages
•         Boost skin?s Remodeling Proteins to help re-build skin?s youthful architecture from within
•         Engineered to replenish skin?s moisture reserves and maintain its youthful structure

5. Who should use the Ultimate line of products?

Women 50+ who are experiencing a multitude of advanced age signs such as loss of contours & cushion, thinning, weakness, age spots and excessively dry mature skin. The Ultimate line is for those women who are driven to stay ahead of aging and who feel that only the most luxurious and cutting edge products can truly help them outsmart aging and look years younger than their true age.

6. How should consumers use these products? Should women use these products everyday?

Gold Emulsion is to be applied over a cleansed face and neck in the PM. At night, after applying the Elixir, the Gold Emulsion night cream should be used.  After applying the Elixir in the morning, women should follow up with a moisturizer and we suggest Ultimate Day Age Repair Cream SPF 25. This new ANEW product is meant to be used everyday to deliver maximum benefits for the skin.

7. Do the formulas contain SPF?

No, neither formula in the night system contains SPF.  For daytime use, we recommend using the Ultimate Age Repair Day SPF 25 cream on the rest of the face after applying the ANEW Ultimate Contouring Eye System to the eye area. 

8. Are the ANEW Ultimate products suitable for any type of skin? 

Gold Emulsion is for skin with advanced signs of aging and excessive dryness. The ANEW Ultimate line is appropriate for all skin types from oily to dry skin.

9. What exactly are Sirtuins and what led Avon to using them?

Sirtuins are naturally occurring youth proteins that can extend the healthy life span of certain living organisms.  The scope and promise of the Sirtuin research has been so significant over the past few years that we were inspired to conduct our own studies on these same youth proteins to understand their effect on skin and how it ages.  This led to our findings and, ultimately, to targeting them in the formulation of these products.

10. Do other products in the marketplace use the same ingredients in their formulations?

NO!  The patented complex found in ANEW Ultimate products is unique to Anew and is what sets them apart from other products in the marketplace.   Avon is the first to deliver skincare products containing the powerful patented Pro-Sirtuin TX & Gold Polypeptide Complex technologies which boosts Sirtuin Youth & Remodeling Proteins while replenishing moisture reserves.

11. Why is AVON launching these products?  How long were these products in development?

Avon is always researching new product innovations and is committed to launching products that deliver a difference for our consumers.  Avon?s vision was to once again pioneer the most comprehensive anti-aging skin care breakthrough for mature skin and we started working on the technologies behind these specific products 7 years ago. Additionally, we have consumer research that shows a strong need for the key benefits these products offer such as restoring cushion, elasticity and volume, strengthening skin, reversing age spots and, of course, reducing lines & wrinkles. 

Our research also shows that:

•         Globally, the mature consumer segment (45-64) is projected to grow 14% by 2009 (from Global Avon's Women Study 2005)
•         In US, 45-64 segment projected to grow +30% by 2010; 20-44 segment growth projected to be flat (US Census Bureau)

Clinical Derma-full facial filling serum and cream

-In 2007 11.7 million procedures were done at a cost of over $13 million

-Hyaluronic Acid is the #2 injectable procedure in the US

-the customer wants value and the new products offer this and gives great

   results without costing a lot

-Customers will love this product because women have aging issues. 

-HA improves aging signs and an at-home treatment is perfect for those who don?t

  want injections.

-the face will feel ?full?, will help with plumping and fine lines.  Product tingles a bit

   but that means it?s working.

-anyone over the age of 25 is losing hyaluronic acid.  You also lose collagen and volume.

   This product replaces HA and helps with volume that?s lost over time.

-Recommend this to anyone who feels they have a loss of volume, youthful appearance and plumpness.  You can use the serum and the cream over it for BEST results.

-The Clinical line is cutting edge and will remain so.

-This product gives topical benefits similar to injectable fillers.

-HA is the key component of healthy skin and keeps it plump.

-As we age, we have less and less HA.

-HA, which is the same ingredient in the injectable, can stimulate the fibers in the skin which helps rebuild the skin structure and helps retain H2O.

-The serum and cream can be used individually or together.

-Serum has 3x?s the HA as the cream and adds fullness in the cheek, reduces folds in the Skin, and helps make youthful contours more apparent by 33%.

-Not only will it add volume and contouring, but will stimulate the skin and help

  build the reserves of HA.

-customers will feel changes are amazing.

-product is designed for women with loss of contour and have facial folds-it WILL

     restore this to women.

General Information

First to market in the industry.  NO ONE will have anything similar to this product.

Serum will cost $54, the cream will be $34.  (Cream will have only 1/3 of the HA of

     serum.)

This product will not replace anything customers are currently using.  Every customer can use this in addition to their current regimen.

Use all over face and neck.  The ?jowl? area will be improved.

Customers will ask if this replaces the sirtuins-it doesn?t?helps only with HA?s.

It is NOT a line eliminator but will help with fine lines.

Can be used to PREVENT loss of HA in skin.  Not a permanent fix.  Some people see

   results IMMEDIATELY!! Most will see results in three weeks.

There is some flexibility in how these products are used.  The important thing to remember is that it doesn?t replace another product. 

The general rule of thumb is lightest to heaviest, with sunscreen item going on last in AM.

Cleanse

Use Derma-full cream (and/or Serum)

Elixir

Ultimate PM

Eye Cream